Macleans Toothpaste


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Macleans are a popular toothpaste brand, particularly in the UK. They have several toothpastes on the market that the company have segregated into 3 different groups: white, fresh & clean and confidence.

Their ‘white’ range is designed to do as it says; it whitens your teeth with regular use. The ‘white’ toothpastes have whitening micro-particles to break up and remove stains. It claims that these micro-particles can make your teeth twice as white as a standard toothpaste. The 3 options of the ‘white’ range are:


  • Macleans Whitening
  • Macleans Ice Whitening Gel – This toothpaste is also designed o freshen breath for longer.
  • Macleans White and Shine - Micro-buffing particles are included in White and Shine to polish your teeth.

The Fresh & Clean selection is an array of 3 antibacterial toothpastes. These are designed especially to fight bacteria that cause plaque and bad breath. The currently available types are:

  • Macleans Fresh Mint
  • Macleans Total Health – This toothpaste gives you 12 hours of protection against decay.
  • Macleans Health and Whitening – Like Total Health, this toothpaste also protects against decay for 12 hours. However, it also contains cleaning silica to help whiten your teeth.

The Confidence products consist of a toothpaste, mouth spray and mouth wash. The toothpaste is in the form of a gel, which becomes an active foam when you use it. This foam can then reach awkward areas in your mouth for a more thorough cleaning experience.

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